Keep Calm and HODL Unisex t-shirt

Keep Calm and HODL Unisex T-Shirt does what it says on the label: comfort you can actually wear while you ride the wave of crypto memes and market moves. It’s super soft, breathable, and has just the right amount of stretch for all-day wear—whether you’re staring at charts or chasing coffee.

Designed for everyday reliability with a classic unisex fit, this tee pairs well with everything from gym shorts to blazer-ready layers. It’s the kind of shirt you reach for when you want to look put-together without trying too hard. And yes, it’s perfectly capable of withstanding a few sarcastic comments about your “HODL” strategies.

Key Features & Design

• 100% combed and ring-spun cotton (Heather colors contain polyester)
• Fabric weight: 4.2 oz/yd² (142 g/m²)
• Pre-shrunk fabric
• Side-seamed construction
• Shoulder-to-shoulder taping
• Blank product sourced from Guatemala, Nicaragua, Mexico, Honduras, or the US

For sizing that actually helps you buy the right fit, here’s the guide from smallest to largest. If you’re between sizes, consider what you’ll wear with it most—a hoodie? a blazer?—and pick accordingly.

Size Guide

• XS — Length 27 in / 68.6 cm; Width 16 ½ in / 42 cm; Chest 31-34 in / 78.7-86.4 cm
• S — Length 28 in / 71.1 cm; Width 18 in / 45.7 cm; Chest 34-37 in / 86.4-94 cm
• M — Length 29 in / 73.7 cm; Width 20 in / 50.8 cm; Chest 38-41 in / 96.5-104.1 cm
• L — Length 30 in / 76.2 cm; Width 22 in / 55.9 cm; Chest 42-45 in / 106.7-114.3 cm
• XL — Length 31 in / 78.7 cm; Width 24 in / 61 cm; Chest 46-49 in / 116.8-124.5 cm
• 2XL — Length 32 in / 81.3 cm; Width 26 in / 66 cm; Chest 50-53 in / 127-134.6 cm
• 3XL — Length 33 in / 83.8 cm; Width 28 in / 71.1 cm; Chest 54-57 in / 137.2-144.8 cm